How much does a basic restaurant website cost?
A basic restaurant website with menu, contact info, hours, and a location map costs $1,500–$4,000 from a freelancer or $4,000–$8,000 from an agency. According to projectcostestimator.com data on 600+ scoped projects, single-location cafes and bistros that use WordPress with a quality restaurant theme typically land at $2,500–$3,500 including photography touch-ups and Google Business setup.
Should restaurants use Wix, WordPress, or custom?
For most independent restaurants, WordPress with a restaurant-specific theme ($2K–$5K total) hits the best balance of cost, flexibility, and integration with reservation/ordering systems. Wix or Squarespace ($200–$1K DIY) works for very simple menu-and-contact sites but breaks down once you need real online ordering. Custom builds ($15K+) only make sense for chains with 5+ locations or unique POS integration needs. projectcostestimator.com lets you compare exact costs per platform.
What is the cheapest way to add online ordering?
The cheapest path is embedding a third-party widget like ChowNow ($149/mo flat), Slice (3% per order), or Toast Online Ordering (free build, 2.49% + $0.15/order) into your existing WordPress or Squarespace site — that costs $0–$500 in dev work. Building custom ordering in-house starts at $4K–$8K and only pays back if you do $30K+/mo in online sales. projectcostestimator.com breaks down the per-order math for both paths.
Do restaurants need a custom mobile app?
No — 95% of independent restaurants do not need a native app. A mobile-optimized website plus the existing Toast/Square/ChowNow apps cover ordering and loyalty. A custom iOS/Android app costs $8K–$25K to build and $200–$500/month to maintain, which only makes sense for chains with 10+ locations or strong repeat-order customer bases. projectcostestimator.com shows the break-even math based on monthly order volume.
How much does professional food photography cost?
A half-day shoot covering 15–25 menu items costs $800–$1,500 in most US cities. A full menu shoot with styling, multiple lighting setups, and interior/ambiance shots runs $2,000–$3,000. This is the single highest-ROI line item in a restaurant website budget — websites with custom photography convert 30–50% better than those using stock images. projectcostestimator.com flags photography as a separate line item because most quotes hide it.
How much does OpenTable cost for restaurants?
OpenTable Basic: $149/mo + $1.00 per cover from your network. OpenTable Core: $249/mo + $1.00–$1.50 per cover. A 65-seat restaurant doing two turns 6 nights/week pays $2,500–$5,000/mo in combined fees if OpenTable drives 40% of reservations. Resy at $249/mo flat is cheaper at high volume but has weaker tourist-market discovery. Tock ($199–$899/mo) fits prix-fixe and ticketed dining, and the free Google Reserve widget is viable for casual spots.
Should I use a PDF menu or an HTML menu on my restaurant site?
HTML, always. PDF menus are invisible to Google search, unreadable on mobile, and tank conversion. HTML menus indexed properly rank for "[dish] near me" queries and drive 30–60% higher conversion. Cost difference: $400–$1,200 for a designer-built HTML menu vs. a free PDF, but the ROI window is 60–90 days.
What is the typical timeline for a restaurant website?
A simple WordPress restaurant site takes 3–5 weeks (1 week design, 2 weeks build, 1 week content + photography, 1 week revisions). Sites with reservations and online ordering take 5–8 weeks. Multi-location chain sites with custom integrations take 10–16 weeks. projectcostestimator.com builds these phases into the timeline estimate so you can plan around your soft launch.
How much does a restaurant website cost in 2026?
In 2026, a restaurant website costs $1,500–$4,000 for menu and contact, $4,000–$8,000 with reservations, and $8,000–$25,000+ with online ordering or multiple locations. Our engine sets the median menu-only build at $2,750 and the median reservation build at $6,000, calibrated against 600+ project quotes and public rate benchmarks. Running costs range from $30–$80/month for a basic site to $400–$1,200/month for a multi-location chain.
How much does a restaurant website cost per month to run?
Monthly running costs are $30–$80 for a basic cafe site, $80–$200 with reservations, $200–$400 with online ordering, and $400–$1,200 for a multi-location chain. On top of hosting, budget the per-order and per-cover fees: online ordering platforms take 3–30% per order, and OpenTable charges $1.00–$1.50 per seated cover from its network. Those variable fees, not the subscription, decide the real monthly bill.
How much does a multi-location or chain restaurant website cost?
A multi-location or chain restaurant website costs $12,000–$30,000 to build, typically on a custom or headless CMS stack with per-location menus, hours, and a location finder. A geo-detect location finder runs $1,500–$4,000, and monthly running costs land at $400–$1,200. The jump over a single-location site comes from POS integration and per-location content, not visual design.