Data

Website Cost Index 2026

Real pricing data based on current market rates, calibrated against 600+ real projects across 5 geographic markets.

Last updated: April 2026 · All prices in USD · Freelancer rates at 1.0× base

Cost by project type

Project TypeFreelancerAgencyTimelineTop Platform
Landing Page$150 – $800$400 – $2,0001 – 3 weeksWordPress
Presentation Site$300 – $1,200$800 – $3,0002 – 5 weeksWordPress
Portfolio$300 – $1,000$700 – $2,5002 – 4 weeksWordPress
Blog$400 – $1,500$1,000 – $3,5003 – 6 weeksWordPress
Ecommerce Store$800 – $5,000$2,000 – $12,0005 – 16 weeksShopify
Marketplace$3,000 – $15,000$8,000 – $40,00012 – 30 weeksMagento / Custom
Web Application$2,000 – $20,000$6,000 – $50,0008 – 24 weeksCustom

Ranges reflect minimum (basic config, template design) to maximum (full features, custom design) for Western Europe rates.

Cost by geographic market

Eastern Europe

0.55×

Hourly: $25 – $50

Best value for budget-conscious projects

Western Europe

1.00×

Hourly: $60 – $100

Baseline rates, strong talent pool

United Kingdom

1.15×

Hourly: £55 – £90

Premium market, strong design culture

United States

1.45×

Hourly: $80 – $150

Highest rates, largest market

Australia

1.30×

Hourly: A$90 – A$150

Growing tech market, similar to US rates

Monthly running costs by platform

PlatformHostingSaaS FeeMaintenanceTotal /mo
WordPress$15$0$50$115 – $165
Shopify$0$36$30$95 – $140
WooCommerce$25$0$60$145 – $210
Magento$80$0$150$320 – $450
Custom$40$0$100$200 – $300

Includes hosting, SaaS fees, security, backups, plugin licenses, domain, email, and basic maintenance. Does not include SEO or marketing.

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