Beauty · Website Cost
Salon Website Cost (2026)
Quick Answer
A salon website costs $2,900–$8,700 in the US in 2026 with a freelancer, or $6,950–$21,750 with an agency. A full-service salon site with online booking, a priced service menu and a stylist gallery lands around a $5,800 median. Deposit-taking booking and gift-card sales move it toward the top.
What a salon website costs by region
| Region | Freelancer | Agency |
|---|---|---|
| United States | $2,900–$8,700 | $6,950–$21,750 |
| United Kingdom | £1,850–£5,500 | £4,400–£13,800 |
| Western Europe | €1,850–€5,500 | €4,400–€13,800 |
| Eastern Europe | €1,000–€3,050 | €2,450–€7,600 |
Median freelancer build (US baseline): $4,000 · typical timeline 3–8 weeks. Every figure applies the engine's real geographic multipliers (US 1.45×, UK 1.15×, Western Europe 1.0×, Eastern Europe 0.55×) to the salon baseline.
Salon website cost by build tier (US)
Starter
$2,900
Template design, core pages, the essentials
Standard
$5,800
Custom design + the must-have features below
Premium
$8,700
Full custom build, integrations and content
Both bars on the same US scale — the gap is the agency premium (~2.3×). Shift to your own region and scope with the calculator.
What a hair and beauty salon website needs
- ✔Online booking that syncs to the chair calendar (Vagaro, Booksy, Fresha or GlossGenius)
- ✔Service menu with prices and durations per stylist
- ✔Stylist profiles with individual portfolio galleries
- ✔Gift-card sales and a new-client intro offer above the fold
- ✔Google reviews plus location, hours and parking details
- ✔Mobile-first layout — most salon bookings happen on a phone
What moves the price
The booking integration is the main lever. A brochure site with a "book on Vagaro" link is cheap; taking deposits, memberships and gift cards through the site is a real integration. Custom photography of the space and finished looks is the highest-return line and adds $800–$1,500. Per-stylist pages and a large service menu push page count and cost up.
Best platform for a hair and beauty salon
WordPress fits most independent salons — mature beauty themes, easy staff editing, and clean embeds for Vagaro, Booksy or Fresha. A hosted booking tool such as GlossGenius can run the whole front end for a solo operator, but a branded WordPress site wins on SEO and gift-card sales. See the full WordPress cost breakdown.
Monthly running cost
Budget $40–$300/month (US) for hosting, tools and maintenance. Hosting and updates sit at the low end. The booking platform is the dominant monthly line: Vagaro and Booksy start near $30–$85/mo, and Mindbody runs higher for multi-chair salons that need memberships and payroll.
Salon website cost — FAQ
How much does a salon website cost in 2026?
A salon website costs $2,900–$8,700 with a freelancer or $6,950–$21,750 with an agency in the US, median around $5,800. Online booking with deposits, per-stylist galleries and gift-card sales are the features that move it up the band.
Do I need booking software or just a website?
Most salons need both. A booking platform such as Vagaro or Booksy runs the calendar and payments at $30–$85/month, and the website drives new clients and holds the SEO. Wiring deposits and gift cards into the site adds roughly $400–$1,200 to the build.
What makes a salon site convert visitors into bookings?
Real photos of the space and finished work, a priced service menu, one-tap booking and visible reviews. Adding custom photography is the single highest-return line at $800–$1,500 and is a common reason quotes vary from $2,900 to $8,700.
How long does a hair and beauty salon website take to build?
A typical hair and beauty salon website takes 3–8 weeks in 2026, from first brief to launch. Content delivery and revision rounds — not the build — are usually the timeline driver; pre-writing copy and locking the design early cuts weeks off.
Is it cheaper to hire a freelancer or an agency for a salon website?
A freelancer costs $2,900–$8,700 and an agency $6,950–$21,750 in the US for the same hair and beauty salon scope — a roughly 2.3× premium. The agency price buys project management, QA and accountability; for most single-location hair and beauty salon builds under $4,000, a vetted freelancer is the better value.
Related industry costs
See website cost for all 200+ industries → · or price your exact hair and beauty salon project.