Hospitality · Website Cost
Hotel Website Cost (2026)
Quick Answer
A hotel website costs $4,350–$17,400 in the US in 2026 with a freelancer, or $10,150–$40,600 with an agency. A site with a booking engine, room and rate pages, a photo gallery and direct-booking incentives lands around a $10,900 median. The booking engine and design quality drive the cost.
What a hotel website costs by region
| Region | Freelancer | Agency |
|---|---|---|
| United States | $4,350–$17,400 | $10,150–$40,600 |
| United Kingdom | £2,750–£11,050 | £6,450–£25,750 |
| Western Europe | €2,750–€11,050 | €6,450–€25,750 |
| Eastern Europe | €1,500–€6,050 | €3,550–€14,150 |
Median freelancer build (US baseline): $7,500 · typical timeline 5–14 weeks. Every figure applies the engine's real geographic multipliers (US 1.45×, UK 1.15×, Western Europe 1.0×, Eastern Europe 0.55×) to the hotel baseline.
Hotel website cost by build tier (US)
Starter
$4,350
Template design, core pages, the essentials
Standard
$10,900
Custom design + the must-have features below
Premium
$17,400
Full custom build, integrations and content
Both bars on the same US scale — the gap is the agency premium (~2.3×). Shift to your own region and scope with the calculator.
What a hotel website needs
- ✔Booking engine integration for direct reservations
- ✔Room, rate and package pages with real availability
- ✔High-quality photography of rooms, amenities and views
- ✔Direct-booking incentives to reduce OTA commission
- ✔Amenities, dining and local-area content
- ✔Mobile-first, fast-loading design
What moves the price
The booking engine is the core: connecting the site to a reservation system (Cloudbeds, Mews, SiteMinder and similar) so guests book direct is the main cost driver. Photography of rooms and amenities is a large line at $1,000–$3,000. Direct booking matters because OTAs take 15–25% commission. A brochure with a booking link is the low end; a designed site with a deep booking engine is the top.
Best platform for a hotel
WordPress fits most independent hotels: mature hospitality themes and booking-engine integrations, with easy content edits for staff. The booking engine itself is a separate hosted service that embeds into the site. Large chains with property-management and loyalty systems may need custom work. See the full WordPress cost breakdown.
Monthly running cost
Budget $60–$400/month (US) for hosting, tools and maintenance. Hosting is modest, but the booking engine or channel manager (Cloudbeds, Mews, SiteMinder) is the dominant monthly line at $100–$400 plus commission. That is usually far larger than the website hosting itself.
Hotel website cost — FAQ
How much does a hotel website cost in 2026?
A hotel website costs $4,350–$17,400 with a freelancer or $10,150–$40,600 with an agency in the US, median around $10,900. The booking-engine integration and professional photography are what move the price most.
Why should a hotel drive direct bookings?
OTAs take 15–25% commission per booking, so shifting even part of that volume to the direct site saves real money. A booking engine with direct-booking incentives adds $1,500–$5,000 to the build and pays back through lower commission.
How much is a hotel booking engine each month?
A booking engine or channel manager runs $100–$400 a month plus per-booking fees, well above the website hosting. It is the largest recurring cost and the piece that turns the site into a direct-revenue channel.
How long does a hotel website take to build?
A typical hotel website takes 5–14 weeks in 2026, from first brief to launch. Content delivery and revision rounds — not the build — are usually the timeline driver; pre-writing copy and locking the design early cuts weeks off.
Is it cheaper to hire a freelancer or an agency for a hotel website?
A freelancer costs $4,350–$17,400 and an agency $10,150–$40,600 in the US for the same hotel scope — a roughly 2.3× premium. The agency price buys project management, QA and accountability; for most single-location hotel builds under $7,500, a vetted freelancer is the better value.
Related industry costs
Related: Restaurant website cost — the in-depth guide with an interactive calculator for this sector.
See website cost for all 200+ industries → · or price your exact hotel project.